There are a couple of problems with some of the national brands when it comes to smaller groups and candy fundraising. The first problem is the cost and therefore the profit percentage available to the group. When you purchase fundraising candy your cost is determined by the number of cases you purchase at one time. The more cases you buy the lower your price.
Obviously that pricing favors larger groups. It is not only geared favorably towards larger groups but the minimum orders sometimes preclude smaller groups and individuals from even holding a candy bar fundraiser.
Quite often the national brands have minimum orders of 6 or more cases. When you consider the price per case to be more than $100 than the minimum investment to get started is $600 or more. That is way too much for smaller groups.
Companies like the Original One Dollar Bar have capitalized on that predicament by selling their candy with only a one case minimum. That means even the smallest groups can purchase a single case of candy, sell it and use the proceeds to buy an additional case or two if they choose to reinvest their profits.
But it is not only that there is a one case minimum. If you sell a fundraising specific candy line then you are not competing with discount chains or vending machines on prices. Lots of times fundraising specific candy bars are larger than national brands. They spend their money on the candy and do not have the cost of the national promotions and corporate overhead.
While the Original One Dollar Bar may not be as well known as Hersheys Candy Fundraisers they quite often sell just as well. The wrappers are made with fundraising in mind and are designed to help you sell it to people who know they are supporting you by purchasing your candy.
Posted on 11/05/2009
