There are lots of cookie dough fundraising companies to choose from. In fact, at one point, we actually offered frozen cookie dough from four different manufacturers. But that became a nightmare and really was overkill. People simply want a successful cookie dough fundraiser.
Most of the time people really have no idea of the brand they want to sell. Pine Valley has a few state of the art cookie dough fundraisers. They were one of the first companies to understand that there was a price ceiling when selling cookie dough. Some people might be willing to spend $15 for a tub but far fewer were customers at the price point then there were at $10 per tub. So Pine Valley developed a $10 frozen cookie dough fundraiser. You could buy 2 pound tubs for $10.
They also realized that while people are impressed by large flavor selections the fact of the matter is that 90% or more of the sales were being made with the top 6 flavors. So their $10 tub program only includes the best selling flavors.
They historically created some of the most attractive fundraising brochures. They understood that the marketing materials needed to be kept fresh. It did not mean that you had to introduce wild new flavors. Just make the marketing materials fresh and fun.
We've been told they are going to be introducing a new innovative way of delivering cookie dough and will keep you posted as news is released.
Posted on 11/06/2009
