Posted on 11/04/2009About two years ago the most popular candy Fundraiser available was a variety pack from M&M-Mars. It used to include Peanut M&M's, Plain M&M's, Snickers and Skittles. With that kind of lineup of well known products it is easy to see how the company's decision to stop providing Fundraising Candy would effect the industry.
For a while Hershey's Fundraising Candy took up the slack. But the same market conditions that forced M&M's out of the market caught up to Hershey's and they decided that they could no longer offer Fundraising Candy Bars that would retail for a dollar. They finalized that decision after talking to large Fundraising Groups who insisted that they needed to make 50% profit on their candy bars fundraising campaigns. Hershey's realized there was not enough profit margin there for everyone and raised the retail price of their old candy bars to $1.50 and introduced a new $2 variety pack.
There are still a couple of candy companies that contine to offer One Dollar Candy Bar Fundraisers. Sales of these fundraising specific candy bars has skyrocketed as more and more groups decided they would rather sell a $1 candy bar that was not nationally known than a nationally known brand for $2.
However many people have embraced the $2 fundraising candy bars and found that they can make more money selling fewercandy bars than ever before. Companies like Hersheys made the $2 product very attractive to fundraising groups by offering extremely high profit margins.
This season candy bars fundraising has been on the upswing and should continue to be a great way for groups to raise the money they need.
