Posted on 11/04/2009Cookie dough fundraisers make a lot of sense because you are offering a product people expect to purchase from a fundraising group and that can be offered at a competitive price that does not seem to be overpriced. You will also be offering a better selection of frozen cookie dough than your customer might typically find available in a store.
So why do some schools do so much better than other schools with a cookie dough school fundraiser?
Successful schools have come to understand that there are 2 very important elements that make fundraising successful. The first element is widespread participation. The second is to promote the fundraiser and create excitement about it.
Let's address participation first. Typically a school will send home their fundraising materials and hope for the best. Groups like this can expect less than half of the students to participate in any fundraiser. Some schools feel like its a great idea to introduce some incentive for people to be top sellers. Successful schools know that the top sellers will be the top sellers regardless of the prize program and spend more effort on getting everyone to participate instead.
Successful schools talk about their cookie dough fundraisers for weeks leading up to the sale. They have assemblies or at least class meetings to kick off their sale. They talk to their students every day during their sale asking the students how they are doing and getting them to share details of their efforts with the other students. The create an environment where the students feel like they are part of mission and they not only need to participate, they want to participate.
If you follow these two pieces of advice you will have your best cookie dough school fundraiser ever.
