While there is a little bit of a learning curve with fundraising organization, you're closer to getting the hang of it than you think, and soon you'll be able to relax and enjoy the process without worrying so much about whether you're doing it right. The first thing you have to think about is your fundraising team, the students. They are the key to making your yearbook fundraiser work. Think about their age ranges, their interests, and so on, and keep those things in mind when you're looking at fundraising ideas.
You want to choose something that your team will be pretty happy with, so that they're enthusiastic about their yearbook fundraiser. Also consider your supporters. Is this going to be an on-campus yearbook fundraiser? If so, you'll want to stick to things like chocolate fundraisers, which is a no-brainer with students.
If your fundraising activities will be mostly in neighborhoods, a catalog fundraiser could be more appropriate. If you have a small team, you'll want to choose a yearbook fundraiser that helps boost profits by giving you the highest margins possible.
Scratch cards are a great choice, because they have the highest profits of any yearbook fundraiser, and they work on such a simple concept. You can buy as few as just one card, and shipping on the cards is absolutely free. Best of all, with scratch cards being a direct sale fundraiser, after you place your order, you keep all the profit from your yearbook fundraiser.