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Why Candy Fundraising Is Getting More Difficult

Post Icon Posted on 11/03/2009
Written by Howard Gottlieb
Once upon a time you used to see kids both young and old walking around with handled carriers of fundraising candy. But you don't see that very much any more. Have you wondered why?

It is not the popularity of candy or the ability to sell it. In fact we had a 5th grade in an elementary school order 65 cases of M&M's candy from us and come back to reorder more. Just so you know how much fundraising candy that is, each case has 208 candies. That means they sold through nearly 14,000 candy bars and wanted more.

The problem was that there is a shortage of Mars candy. There is also a shortage of Hershey's $1 candy bars these days. Mars, which makes M&M's, appears to be exiting the candy fundraising business (in fact they no longer offer fundraising candy). They have decided they can no longer make money selling bags of M&M's for a dollar and they have shrunk the bags down as little as they felt they could get away with.

While their retail product price point will increase they made the business decision - at least as of now - to exit the candy fundraising channel. That's a shame for everyone because its variety pack has been the best selling fundraising candy variety pack in the market for years.

Hershey's, on the other hand, has decided to stick with fundraising candy for a while but they will slowly eliminate the old familiar one dollar candy bars. They just introduced their first $2 candy fundraising variety pack which they hope will be accepted in the marketplace. They believe that people will ultimately accept the higher price point the same way consumers did when candy went from $.50 to $1.00. Back then, Hershey's says, the uproar was that no one would purchase candy for a dollar. That's the same thing they hear now about $2 candy.

History shows that people embraced $1 candy bars and sales and profits rose for everyone. That is, at least, until commodity prices started going through the roof.

So if you see fewer people selling fundraising candy these days it is not because candy fundraisers are no longer viable - its simply a changing market.

Top Candy Fundraising Products

Peanut FREE $1 Chocolate Bars

Original One Dollar Bars are PEANUT FREE and the largest fundraiser candy bars. Besides being the largest candy bar the One Dollar Bars are only sold through fundraising and are not sold in discount retail stores or vending machines at discounted prices. With only a one case minimum, this chocolate fund raising product is perfect for small groups.

Hershey $2 Candy Bars

This new $2 Hershey's Fundraising Candy Variety Pack offers bigger bars, the biggest brands and the biggest profits. These candy bars are much larger than the $1 candy bars.They are easy to sell and can help you make bigger profits on every sale.

Chocolatiers Candy Bar

You can still make high profits with a candy bar fundraiser. Our Chocolatiers Candy Bars offer profits as high as 60%. There is a small one case minimum and shipping is always FREE. These candy bars are manufactured in a peanut free facility and guaranteed to be peanut free.

Original One Dollar Chocolate Candy Bar

The Original One Dollar Bars comes in two different variety packs. These are our best selling candy bar fundraisers. They offer the largest one dollar fundraising candy bar that is manufactured in a peanut free facility.

Welch's Fruit Snacks

People struggle when choosing a product for a youth fundraiser because of childhood obesity. If you are looking for a healthier alternative to chocolate bars or lollipops, consider selling our Welch's Fruit Snacks Variety Pack. The snacks are 100% Vitamin C, an excellent source of Vitamins A and E, FAT FREE, Made with real fruit and have no preservatives.


Smencils scented pencils made from recycled newspapers are perfect for schools. Each scented pencil sells for $1 and are shipped in cases containing 10 buckets with 50 Smencils in each. Smencils are available in two varieties. Regular Black Lead as well as assorted fun colors. Best of all shipping is FREE!

Jack Links Beef Jerky

Jack Links Beef Sticks are a great alternative to candy fundraising. The beef sticks meet or exceed most school nutritional standards. The sticks sell for only $2 each. You can purchase as little as 1 case and shipping is absolutely free

Hershey Fundraising Candy

You can choose from 2 different candy bar variety packs including: Hershey's Max Candy Assortment: 10 Reese's 3 Cup, 10 Kit Kat, 6 Hershey Almond, 6 Caramello, 8 Hershey Milk Chocolate, 12 Hershey Take 5 or Hershey's Chocolatetown Plus: 10 Kit Kat, 8 Hershey's Milk Chocolate, 8 Hershey's Almond, 10 Reese's Pieces, 8 Twizzlers, 8 Reese's 3 Cup.

Pretzel Rods Fundraiser

You have to try our irresistibly sweet and salty chocolate covered pretzel rods! The Rods are dipped in milk chocolate and then rolled in delicious select toppings including crushed candy coated chocolates, toffee, and rainbow sprinkles. The mixture of salty pretzel, sweet chocolate, and toppings is sure to satisfy all cravings! Fall Promotion: 1 Free Case with every 20 cases!

Cal Pack Healthy Snack Fundraiser

This is the original Pak that started it all. Still, the best selling healthy snack fundraiser in America. The Cal Pak is CA SB-12 compliant with 35-10-35 regulations in California, so it can be sold on campus during school hours. Also, CA SB-12 serves as the template for many other states which have recently added regulations. There are 66 snacks in each Cal Pak and 4 Cal Paks in each Mastercase.

Helpful Pages to Consider

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Lollipop Fundraisers

School Fundraising

Sports Fundraising

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