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Why Candy Fundraising Is Getting More Difficult

Post Icon Posted on 11/03/2009
Written by Howard Gottlieb
Once upon a time you used to see kids both young and old walking around with handled carriers of fundraising candy. But you don't see that very much any more. Have you wondered why?

It is not the popularity of candy or the ability to sell it. In fact we had a 5th grade in an elementary school order 65 cases of M&M's candy from us and come back to reorder more. Just so you know how much fundraising candy that is, each case has 208 candies. That means they sold through nearly 14,000 candy bars and wanted more.

The problem was that there is a shortage of Mars candy. There is also a shortage of Hershey's $1 candy bars these days. Mars, which makes M&M's, appears to be exiting the candy fundraising business (in fact they no longer offer fundraising candy). They have decided they can no longer make money selling bags of M&M's for a dollar and they have shrunk the bags down as little as they felt they could get away with.

While their retail product price point will increase they made the business decision - at least as of now - to exit the candy fundraising channel. That's a shame for everyone because its variety pack has been the best selling fundraising candy variety pack in the market for years.

Hershey's, on the other hand, has decided to stick with fundraising candy for a while but they will slowly eliminate the old familiar one dollar candy bars. They just introduced their first $2 candy fundraising variety pack which they hope will be accepted in the marketplace. They believe that people will ultimately accept the higher price point the same way consumers did when candy went from $.50 to $1.00. Back then, Hershey's says, the uproar was that no one would purchase candy for a dollar. That's the same thing they hear now about $2 candy.

History shows that people embraced $1 candy bars and sales and profits rose for everyone. That is, at least, until commodity prices started going through the roof.

So if you see fewer people selling fundraising candy these days it is not because candy fundraisers are no longer viable - its simply a changing market.

Top Candy Fundraising Products

Peanut FREE $1 Chocolate Bars

Original One Dollar Bars are PEANUT FREE and the largest fundraiser candy bars. Besides being the largest candy bar the One Dollar Bars are only sold through fundraising and are not sold in discount retail stores or vending machines at discounted prices. With only a one case minimum, this chocolate fund raising product is perfect for small groups.

Hershey $2 Candy Bars

This new $2 Hershey's Fundraising Candy Variety Pack offers bigger bars, the biggest brands and the biggest profits. These candy bars are much larger than the $1 candy bars.They are easy to sell and can help you make bigger profits on every sale.

Chocolatiers Candy Bar

You can still make high profits with a candy bar fundraiser. Our Chocolatiers Candy Bars offer profits as high as 60%. There is a small one case minimum and shipping is always FREE. These candy bars are manufactured in a peanut free facility and guaranteed to be peanut free.

Original One Dollar Chocolate Candy Bar

The Original One Dollar Bars comes in two different variety packs. These are our best selling candy bar fundraisers. They offer the largest one dollar fundraising candy bar that is manufactured in a peanut free facility.

Welch's Fruit Snacks

People struggle when choosing a product for a youth fundraiser because of childhood obesity. If you are looking for a healthier alternative to chocolate bars or lollipops, consider selling our Welch's Fruit Snacks Variety Pack. The snacks are 100% Vitamin C, an excellent source of Vitamins A and E, FAT FREE, Made with real fruit and have no preservatives.

Yummy Licks Round Lollipops

Yummy Licks are our #1 lollipop. They come in an assortment of all your favorite flavors. Yummy Licks Round lollipops are packaged in cases of 640 lollipops. Inside the case are 8 packages with each package containing 80 lollipops. You will make 50% profit selling just one case. Shipping is FREE.

Color Xploder Lollipops

Color Blasters are a fun candy. These swirl lollipops look like a tie-dyed shirt. All of the different flavors are thrown together and you get a unique mixture of color and flavors. Since no two lollipops are exactly the same you get to offer new fresh products each time someone buys one of your fundraising lollipops. There is only a one case minimum.

Specialty Lollipops

Are you looking for custom lollipops? We have heart shaped lollipops, bunny lollipops, musical lollipops, star shaped lollipops, lips lollipops, Valentines lollipops. If fact we have lollipops for just about any time of year. You can make great profits with lollipop fundraisers anytime of the year. Look in this section for wholesale lollipops and wholesale suckers!

Sports Lollipops

If you are raising money for sports teams consider these fun lollipops. Your lollipop fundraiser can be specific to your particular sport. We have Baseball lollipops and Football lollipops. If we do not have your particular sport we have a great selection of other fundraiser suckers that will work well.

Shockwave Lollipops

Shockwave Sour Pops are one of our top elementary school lollipop fundraisers. Both kids and adults love sour candy. These are the original sour lollipops. It is definitely one of the top choices for a school needing to raise easy money.

Gourmet Lollipops

Creme de la Creme gourmet lollipops are very different than the everyday sucker most people are used to. They appeal to young and old. People love the creme and fruit combination flavors. It's rare that a product can be so different yet so good. We invite you to try a case.

Chocolate Lollipops

Chocolate fundraising lollipops are a great way to combine the ease of selling lollipops with the popularity of selling chocolate candy. You'll find chocolate lollipops that cover the major holiday selling seasons along with sports specific lollipops. You sell the lollipops for $1.00 and make 40% profit.


Smencils scented pencils made from recycled newspapers are perfect for schools. Each scented pencil sells for $1 and are shipped in cases containing 10 buckets with 50 Smencils in each. Smencils are available in two varieties. Regular Black Lead as well as assorted fun colors. Best of all shipping is FREE!

Coffee Backpacks

This is our newest coffee product. Instead of pre selling coffee you order backpacks filled with 52 $1 packets of assorted flavored coffee. Sellers keep the back packs as prizes. Each back pack comes with 52 packets of coffee. Each packet makes a full pot of coffee. You can purchase as little as one case of 9 back packs.

Jack Links Beef Jerky

Jack Links Beef Sticks are a great alternative to candy fundraising. The beef sticks meet or exceed most school nutritional standards. The sticks sell for only $2 each. You can purchase as little as 1 case and shipping is absolutely free

Baseball Lollipops

Baseball lollipops are a great way for baseball teams, players or organizations to raise money all season long. Baseball lollipops are packaged in cases of 640 lollipops. Inside the case are 8 packages with each package containing 80 lollipops. You will make 50% profit selling just one case.

Christmas Lollipops

You will increase your lollipop sales during the holiday season with these great Christmas Lollipops. They are packaged in cases of 640 fundraising lollipops. Inside the case are 8 packages with each package containing 80 lollipops. You will make 50% profit selling just one case. And shipping is free

Heart Lollipops

Of course Heart shaped lollipops virtually sell themselves leading up to Valentine's Day. But they sell well any time of the year. There's a 1 case minimum, shipping is free and you will make 50% profit on each fundraising lollipop sold. Each case comes with 640 heart lollipops.

Lip Shaped Lollipops

Want a new product to increase your lollipop fundraising sales? Consider our Lip Lollipops. They sell well any time of the year but do especially well around Valentine's Day. There is only a 1 case minimum and you will make 50% profit on every lollipop you sell.

Hershey Fundraising Candy

You can choose from 2 different candy bar variety packs including: Hershey's Max Candy Assortment: 10 Reese's 3 Cup, 10 Kit Kat, 6 Hershey Almond, 6 Caramello, 8 Hershey Milk Chocolate, 12 Hershey Take 5 or Hershey's Chocolatetown Plus: 10 Kit Kat, 8 Hershey's Milk Chocolate, 8 Hershey's Almond, 10 Reese's Pieces, 8 Twizzlers, 8 Reese's 3 Cup.

Pretzel Rods Fundraiser

You have to try our irresistibly sweet and salty chocolate covered pretzel rods! The Rods are dipped in milk chocolate and then rolled in delicious select toppings including crushed candy coated chocolates, toffee, and rainbow sprinkles. The mixture of salty pretzel, sweet chocolate, and toppings is sure to satisfy all cravings! Fall Promotion: 1 Free Case with every 20 cases!

Cal Pack Healthy Snack Fundraiser

This is the original Pak that started it all. Still, the best selling healthy snack fundraiser in America. The Cal Pak is CA SB-12 compliant with 35-10-35 regulations in California, so it can be sold on campus during school hours. Also, CA SB-12 serves as the template for many other states which have recently added regulations. There are 66 snacks in each Cal Pak and 4 Cal Paks in each Mastercase.

Helpful Pages to Consider

No Upfront Cost Fundraisers

Candy Fundraisers

Cookie Dough Fundraisers

Candle Fundraising

Fundraising Cards

Scratch Cards

Coffee Fundraisers

Lollipop Fundraisers

School Fundraising

Sports Fundraising

Church Fundraisers

Non Profits

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