The bottom line is obvious – charities need money to run, and sometimes they need quite a lot of money to continue on with their worthwhile activities. The cost of running a charity increases every year, while the economy continues to put all of us in a difficult position. While this all makes perfect sense, it doesn’t change the fact that if you want your charity to prosper, you’re going to need a charity fundraiser, and in order to get the most benefit out of it, you’ll have to get the people involved in the fundraiser excited about the work ahead of them.
A charity fundraiser may seem like a hassle, but it is actually the perfect opportunity to work on things like team unity and careful budgeting. Obviously we all understand at a theoretical level that charities require money to function, but seeing that process in motion can actually help some of the team members really understand the pressure that charities are under to stay afloat. Charity fundraisers are also a great exercise in team pride, as people working together toward a common goal is one of the noblest and fulfilling exercises there is, and it really ties in with the whole spirit of a charity fundraiser and what charities stand for.
But charity fundraisers don’t always have to be about serious things. Sure, there is a lot of responsibility and financial pressures involved with running a charity, but it’s important to keep an atmosphere of positive thinking and fun when you’re running your charity fundraiser. The lighter you can keep the tone of the charity fundraiser, the more likely people are to be enthusiastic and excited about it, and if you send your sales team out all fired up about the positive aspects of fundraising, you’re much more likely to attain the sort of profit levels you’re looking for with your charity fundraiser than if you spend your effort telling everyone how important it is that they sell enough.