Tips on Choosing a School Fundraising Company
There are three main types of fundraisers; DIY, donation-based, or selling products. DIY fundraisers are events like bake sales or shoe drives, where volunteers and supporters supply (baked goods) or collect (shoes) the “products” that are exchanged for money. Donation-based fundraising utilizes a platform like Kickstarter or GoFundMe to gather donations. Selling products is where choosing a school fundraising company enters into the process.
Since fundraising products are our area of expertise, because that’s what we offer, that is where we will focus. However, through conversations with our regular clients, we’ve gathered tons of helpful tips about DIY endeavors and other fundraising nuggets. You can find that information here. The rest of this article spotlights three “P”s to consider when choosing a school fundraising company: Profit, Product Selection, and Personal Attention.
This is a big one. After all, the primary purpose of a fundraiser is to make money. When sifting through fundraising products, make sure you are clear about the profit margin. Some items, such as lollipops, provide the same profit regardless of the amount you sell. The profitability of other products is dependent on sales volume. Look into additional costs that are not included in your order. You may be required to pay for brochures and order forms. Make sure to check out shipping fees as well as this can quickly eat into your profit margin.
A crucial component of fundraising success is offering a product that your support base wants to buy. Are you planning on having kids sell to kids? Then a kid-friendly and fun product is required. Conversely, projects like purchasing new playground equipment can attract a wide range of supporters. Therefore, tese ventures call for a fundraising product with broad appeal. Snacks and candles are examples of items that most people enjoy. Choosing a school fundraising company with a wide range of choices ultimately makes your fundraising efforts much easier.
Customer Service is essential in choosing a school fundraising company! Fundraising has so many moving parts that, frankly, you cannot control. You want the interaction with your fundraising company to be as smooth and seamless as possible. All the information you need should be upfront and straightforward. A company that has a track record of helping school groups like yours navigate the fundraising waters is vital. Knowledgeable personal fundraising consultants can be the difference between smooth sailing and a rough fundraising ride.