Fundraising candy has been one of the backbones of fundraising for years and years. In fact, an estimated one out of every five dollars spent on fundraising products is spent on fundraising candy bars.
Fundraising Candy Sales vs. The Vending Machines
The profitable and easy-to-sell fundraising candy bar made good sense to many fundraising groups. And it was a great marketing tool for the candy bar manufacturers as well. Did you know that once upon a time, fundraising candy bars were larger than the candy which was sold in vending machines and in candy stores? People buying those larger candy bars from fundraising groups were thrilled with the deal they were getting and everyone was happy. That is the way it was until the price of chocolate began to rise. Then it became apparent that fundraising candy could no longer be priced at one dollar per bar and remain bigger than the vending machine candy bars. The manufacturers considered raising the price of the fundraising candy to $1.25 instead of a dollar but research showed that people would not support a higher price point. The only other alternative was to shrink the size of the candy.
Candy Wrappers Benefit Fund Raisers and Customers
In order to maintain the competitiveness necessary, the candy manufacturers started offering incentives to fundraisers and their customers. The fundraising groups selling their candy and the customers who were buying the candy bars both benefited. Hershey’s began offering one dollar off Subway sandwich coupons on the wrappers of each of their fundraising candy. The thought was that the customer could get the full cost of their purchase back by using the coupon at their local Subway Restaurant. Hershey’s also included extra coupons for Foot Locker in each fundraising candy carrier as an incentive to be used as needed by the fundraisers. Those incentives did in fact make the fundraising candy more marketable over the candy available in vending machines or a discount store that was sold at the same or at lower prices. These coupons also revived the market for fundraising candy.