The first step is to identify your goals with fundraising for football and figure out exactly what will be required to reach them. This will probably require some light math on your part, but don't panic, because it will all start to make sense fairly quickly. All you need to do is calculate how much money your fundraising for football needs to raise (or perhaps that part has already been done for you by the coach), and then divide that by the number of people on your sales team (the football players themselves, and any other supporting groups that will be helping out).
Once you know exactly what you need to accomplish, you can match your goals up to a fundraiser that will work for you group. Need something that will turn a high profit in a short amount of time? You might want to go with a direct sale fundraiser - something like scratch cards makes for great fundraising for small football groups. If you can meet certain minimum order numbers you can go with something like catalogue fundraising.
Then it's time to get the show started. Fundraising for football is some of the most fun fundraising, and whatever you choose, make sure the kids have fun with it. All the hard work comes beforehand, so once that's done, you can just let your plan play itself out and enjoy the returns of fundraising for football.