Fraternities are important to colleges and universities, and the traditions that fraternities represent give college men a support network that they can rely on when all else fails. A fraternity fundraiser, therefore, is pretty much a way to make sure that the fraternity members can maintain that support network for the foreseeable future. If the members of your fraternity understand exactly how important the role of fraternities is, and how important the role of the fundraiser is in keeping the fraternity alive, this can really help enthusiasm for your fraternity fundraiser to snowball into its own force that will keep things moving forward.
A fraternity can also use their fraternity fundraiser as a way to build a sense of teamwork. In every fraternity, there will be those members who are outgoing, those who are shy, those who excel at organization, and so forth. Make use of this by giving everyone appropriate roles within the fraternity fundraising idea, and that way everyone can really shine. This can help bring some of the more reluctant personalities out of their shells, and the members of your fraternity can start to bond in friendship and brotherhood in a way they never have before. So in addition to the money you will raise with your fraternity fundraiser, there are a whole lot of other benefits, as well.