1. The number one cookie dough fundraiser this year has been the sale of slightly smaller tubs that retail for $10. The price of cookie dough tubs has increased each and every year. In fact, some of the premium brands now demand $15 retail price points. Those high price points have negatively impacted sales each season. That is more true now with the economy suffering and people being pickier with their spending.
The $10 tub program answered lots of issues. But most important it returned frozen cookie dough to one of the critical price points in fundraising. People, history shows, will spend $1, $5 or $10 without much thought. Going over $10 will reduce sales. Interestingly even pricing in between those specific price points might affect sales. So the top cookie dough fundraising program right now is selling $10 tubs.
2. The second-best program right now is selling dry cookie mix fundraising tubs. The selection of flavors is slightly more limited than some of the larger frozen programs but the ease of delivery day far outweighs any negatives. Customers also appreciate that they do not need to stuff the tubs into their freezers.
The dry cookie dough mix program is great for smaller groups because the minimum order is only one case. The cookies are delicious and there is no cost to get started.
While there are lots of frozen cookie dough options out there these two programs are the top cookie dough fundraisers right now.