You’re looking for high profits and have decided that fundraising discount cards are the fundraiser for you. Now you need to choose which discount card works best.
Choosing the right card can make all the difference in the world. Here are some things to think about when planning your discount card fundraiser:
One of the first questions or things to consider is whether you want to sign up for your own merchants or if you prefer to have someone sign up the merchants for you. Some fundraising companies have contracts with different types of merchants. If you choose to have the company sign up your merchant you should make sure they have an actual written contract from the merchant of your choice.
It is preferable, in my opinion, to sign up for your own merchant for a couple of reasons. The most obvious is that you know for certain that the merchant is willing to advertise on your card and you can get their signature on a contract yourself. When you sign up for your own merchant or merchants you can choose whoever you want. You are not limited to only merchants that have agreements in place with the fundraising company.
Once you decide who will contact the merchant it is time to request a specific offer. We have seen many different offers over the years but we always suggest you request some sort of buy one get one free. If you want to sell a lot of cards you want the card to offer free food. A simple discount on a multiple merchant card works fine. But if you want to hold a pizza card fundraiser or sandwich shop fundraiser you are best off with buy one get one free offer.
Before purchasing your cards ask your supplier what material they print their cards on. In the past, there were companies that printed on paper. Those cards were easily folded and bent and did not last long.
Preferably you want the fundraising discount cards printed on plastic. Our preference is either 15 mil or 30 mil plastic. Both are thick enough to be durable but thin enough to comfortably fit in a wallet. If given a choice 15 mil plastic is more flexible and offers plenty of durabilities.
Depending on the type of cards you should get your group name printed on the cards whenever possible. There are certain programs that offer less expensive cards that might not have your group name. These cards should not negatively impact sales.