Brochure Fundraisers - Learn How to Raise the Most Money
Written by Howard Gottlieb
If you're new to fundraising you have probably already discovered that you sometimes need to have money to raise money.
Luckily that's not always the case.
In this section we will discuss No Upfront Cost Fundraisers.
We would like to spend a little time discussing 3 steps to maximizing your brochure fundraiser and how to get maximum results:
#1 Choosing the Best Product
Depending on the time of year we offer 15 or more different brochure fundraisers.
So how do you choose the best one for your group? We suggest you consider the following questions. The answers might help point you in the right direction.
1. How many people are going to be participating in your fundraiser? Lots of programs have minimums so you want to make sure you feel like you have enough people to meet those minimums.
2. Is shipping free? If it is do you have to sell a certain amount of product to qualify? If the answer to that is yes then take #1 into consideration.
3. What is the profit margin? Does it change based on the number of units you sell?
4. Is the product members of your group are either knowledgable about or know enough to answer basic questions from your potential customers?
5. Can you handle delivery and distribution of the product when you place your order?
6. Do you need to order items by the case or can you purchase single items?
Armed with the answers to these questions you can then begin to see which products best match your needs. If you need help choosing you can always call our sales department at (866) 874-8383.
#2 Setting Goals for Your Group and Participants
Hopefully you are not holding a fundraiser just for the sake of holding a fundraiser.
So we will assume there is a good reason you need to raise money for. Make sure you can clearly verbalize the purpose of the fundraiser to your members and define exactly how much money you absolutely need. We suggest you increase your actual needs by 25%. Share that higher number with your group and let them know you arrived at that group goal by taking into consider your actual financial needs plus a cushion to handle the unexpected.
Next divide out the group goal by the number of people selling. That will give you an individual goal for each member to raise. But don't just give them the dollar amount you need from them. Divide that amount by the profit you will make on each item so you can also tell them how many items you expect them to sell.
It is amazing how many groups never consider setting goals and sharing those goals. Then they wonder why they don't raise enough money.
The root cause of bad performance is usually the fact that your group members have no idea of what you expect of them personally. So set goals.
#3 Clearly Define the Purpose of the Fundraiser
Every fundraising group should read and memorize the above thought.
If you are raising money for something that will benefit your group members they will naturally work much harder to raise the money for you.
If you are raising money for something they either won't care about or aren't passionate about your results will reflect that.
The bottom line is that you should put some thought into what you are raising money for and create a presentation for your group showing them how they will directly benefit from the proposed purpose.
If you take the time to get your members on board your results will skyrocket.
No Upfront Cost Means No Risk
With tighter and tighter budgets brochure fundraising has become more and more popular due to the fact that you can pay for the products you order after you have already collected the money. We send you everything you need to get started and it costs you nothing to get started.
At the top right side of this page you will find the best no up front cost products like Cookie Dough, Candles, Coffee and Flower Bulbs. So, if you need to raise money but can't don't have money to purchase a product, you should start one of our brochure fundraisers. You can get started right away.
What you need to know
When you choose a brochure fundraiser we send each member of your group a free brochure, order form and cash collection envelope that they use to show friends and family and they take orders. They collect their payment when they take orders and then everyone turns their orders in to the group so you can place a bulk order. You can then use the money collected to pay for your order. That means you don't need any money upfront to get started.
Brochures have been one of the very best ways to raise money. School groups have sold presell items for years. We have now expanded our different brochure fundraising programs so any type of group can take advantage of presell popularity.
We guarantee the highest profits on all brochure fundraisers. Many other fundraising companies have hidden fees. We explain all of your actual costs before you ever get started so there are no last minute surprises. In fact we are the only company that offers the potential to qualify for free shipping on all of our fundraisers!
Some companies advertise higher profits but you get the extra money only by selling a completely different product. In essence they offer higher profits only if you hold a second fundraiser. Do not be fooled.
Review Posted by: Lynn - (April 09 2015)
Lisa, Received our order yesterday! Thank you so much! Everything went great! I think everyone that ordered will be happy with their order I know I am! Thanks again, Lynn Workmaster
Review Posted by: school district 91 - (April 06 2015)
Thank you very much for the easy fundraiser. It was so easy and you were so helpful we are doing a cookie dough now.
Review Posted by: Live Like Mike - (March 24 2015)
Everything was amazing! Fast shipping! Easy transaction and delivery! The candles smell wonderful!!!!!! I will be in touch in November! Thanks!
Review Posted by: LouAnn - (March 23 2015)
Hi Teresa, Thank you for all of your assistance with this fundraising event. Everything is accounted for and looks great! I would definitely consider another fundraising event with your company in the future. LouAnn
Review Posted by: Panthers - (December 17 2014)
Howard thank you for suggesting your new popcorn fundraiser. The kids wanted something easy to sell so we will take you up on your suggestion. You guys are always awesome!!
Review Posted by: Victoria - (November 04 2014)
Kari, Thank you so much! We are good. We are excited! Easy Fundraising IS easy fundraising!
Review Posted by: Tammy - (September 24 2014)
Everything was great!!! Easiest fundraiser ever... Thank you so much for your help. We look forward to working with you again in January. :) Tammy
Review Posted by: Cold-Fire Accapella - (June 05 2014)
Thanks so much Kari!! The candles came in so quick! The candles smell and look amazing! We love them, and if we do another fundraiser, we will definitely be going through you again! Thank you sooo much!!
Review Posted by: Terri - (May 14 2014)
Hi Tiffany, Thank you so much, we received our order today and I have sorted through it. Everything is accounted for and looks great! Sincerely, Terri
Review Posted by: Gabriella - (May 08 2014)
Teresa!! Thank you so much for getting everything to us so quickly!! Thank you again so very much! You have been such an amazing person to work with. I hope the cheerleaders want to go this way again next year!! Gabriella Fangman
Review Posted by: Deb - (April 01 2014)
Teresa,Thanks for all your help. This was a great fundraiser, and you have been very quick to reply to emails and such. We'll be back in the fall for the candle fundraiser for sure!
Review Posted by: Melanie - (March 05 2014)
Tiffany, I just wanted to let you know I received our discount cards and they look awesome! Thank you again for all your help, I will definitely go through you for any future fundraisers! Thank you, Melanie
Review Posted by: Melissa - (October 31 2013)
Lisa, I received my candles and I absolutely LOVE THEM! They are so fragrant. I even liked the smell of the varieties I didn't think I would like. Thank you again for being such a great help to me during this fundraiser. I may be contacting you soon on doing another fundraiser. Thanks again..... Thanks, Melissa
Review Posted by: Fox Valley - (July 23 2013)
Thanks, Rob, for all your help again for this year. It is a pleasure working with you and Kari and the whole organization.