Posted on 11/24/2009Candy sales, by some estimates, accounts for nearly one third of all product fundraising sales.
That means a good old fashion Candy Fundraiser may be just what you need.
Candy is a Direct Sale Fundraiser
Candy fund raisers are most often done as a direct sale. That means that your group would contact a Candy Fundraising company and purchase cases of your choice of candy. Your participants would take the fundraising candy bars and hand them to people as they purchase them. That is why it is called direct sales.
Although there are many types of candy used in fundraising, most groups opt for candybar fundraisers. One of the first things you will learn about candy fundraisers is the terminology. You will be purchasing candy in cases. Usually each case of candy comes with four handled carriers of candy.
You will give each fundraising participant one or more carriers of candy. So, you are selling candy by the carrier yet purchasing it by the case. Be sure to understand the difference between the two so you do not purchase too much candy.
Candy sales will generate profits from 40 percent to 60 percent depending on the type of candy you choose and the total number of cases you purchase. Candy is a quantity sensitive commodity. The more you purchase the better the price you will receive. School candy fundraisers are popular because most people enjoy eating a candy bar now and then. If you have candy available to sell you will find people willing to purchase it. The trick is to choose the candy that will sell best to your target market.
Most groups choose variety packs for their candy fundraisers so that they have different options available so more people will buy. Variety packs out sell straight packs of singles types of candy by an enormous multiple. Once you have determined that you do want a variety pack there will be options from national brand names and other fundraising specific lines.
The benefit of nationally known fundraising candy is that it is well known and recognized by your customers. The downside is that you might be competing with vending machines or retail outlets selling candy as loss leaders. The fundraising specific candy lines offer bigger candy bars and no competition from vending or retail but the brand is not immediately recognized.
Here are some questions to ask a potential candy fundraising company:
• Do I need to pay for the candy in advance?
• Are there other charges such as shipping or taxes?
• What exactly makes up a case of candy? How many pieces per case?
• When will the candy be delivered?
With answers to those questions, you will be ready to start your candy fundraiser.
